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<\/a>Copywriting Tips During the Coronavirus Outbreak<\/h3>\n\n\n\nAdapt Your Strategy<\/h4>\n\n\n\n
During these times, it\u2019s important to make sure that the content you\u2019re producing is relevant, useful and sensitive. For example, if you\u2019re a business trying to sell a product or service, now may not be the best time to produce scarcity-driven content that says things like Order now before it\u2019s too late! or Limited spots are left, so book now! It\u2019s likely that this approach won\u2019t resonate with your customers, who will probably be worried enough already about their careers, health and family.<\/p>\n\n\n\n
It\u2019s also important that businesses modify their\u00a0content strategies\u00a0to fit the current climate \u2013 especially those in the travel industry. We helped one of our travel clients, Teletext Holidays, in this regard. While it wasn\u2019t safe to encourage people to travel during the heights of the pandemic, we found lots of other ways to create relevant content that was responsible, useful and most of all: entertaining.<\/p>\n\n\n\n
<\/a>We helped Teletext turn their blog into a\u00a0stay-at-home holiday hub. They produced blog posts to inspire the reader to have a holiday from the comfort of their own home, from cooking international cuisine and learning a language to creating a beach getaway in the back garden. Once countries began to reopen for domestic and international tourism, we created blog posts for them that feature the most recent information on each country\u2019s current status, which are updated as and when things change.<\/p>\n\n\n\n
This is just one of the many ways you can create useful, unique content that is relevant to your business and interesting to your customers, while maintaining a responsible, realistic and sensitive approach.<\/p>\n\n\n\n
Accuracy Makes for Great Copywriting<\/h3>\n\n\n\n
Since the coronavirus hit, many things have been postponed or cancelled completely. Whether you\u2019re a business or a freelance copywriter, it\u2019s a good idea to go through your scheduled press releases, blogs, landing pages, social media posts, automated emails \u2013 the list goes on \u2013 to ensure that you are not suggesting that people attend an event that is no longer happening, visit a facility that is now closed or participate in an activity that is not safe. You should also stay on top of the\u00a0latest coronavirus updates, which will help you with all future content you produce.<\/p>\n\n\n\n
Pay Attention to Your Tone of Voice<\/h3>\n\n\n\n
Anyone who writes copy knows that tone of voice is important and that there is a power in the words you choose. This means that, especially during the coronavirus outbreak, you should pick the words you use very carefully and make sure that your tone of voice doesn\u2019t come off as insensitive. While puns and a casual tone of voice may be a part of how you or your brand normally write, it\u2019s a good idea to dial it back a bit for the time being so you don\u2019t come off as too flippant, which could put off the people who read your content.<\/p>\n\n\n\n
That being said, positivity and puns are not the same thing \u2013 maintaining a positive tone and looking on the bright side makes for uplifting content, which many people are very much in need of right now.<\/p>\n\n\n\n